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• About Bar Bruhis : Bar moved from Israel to the US at 8, started his first company at UT Austin, spent a decade in ecommerce software, and launched Boostcous at 35.
• Now: What I’m Working On : Bar is GM at KnoCommerce, serving 6,500+ Shopify brands, and building Boostcous, a protein couscous he launched on his 35th birthday. Updated Feb 2026.

Best Posts

Start here. The handful of posts that best capture what Bar Bruhis writes about: building Boostcous and KnoCommerce, the founder lessons earned along the way, and the personal stories behind it all. If you read nothing else, read these first.

• The Year I Had Everything and Lost Myself: A Founder's Truth About Balance : In 2025, Bar bought a house, launched Boostcous, hit records at KnoCommerce, and broke his back. An honest look at what hustle culture actually costs.
• Why Careers Are Circular, Not Linear : Bar maps how KnoCommerce, his DTC podcast, Boostcous, and DTSki each feed the others. One connection with Chad from Gruns compounded across all four.
• 10 Years in DTC: Lessons I Wish I Knew in 2015 : Bar Bruhis shares 10 hard-won lessons from a decade in DTC: consistency, speed, curiosity, and community for anyone building or considering the space.
• My Dad Retired : Bar reflects on his father's retirement after 38 years and the 1997 move from Israel to Buffalo that gave his family a shot at the American dream.

Boostcous

Everything about Boostcous, the food brand I launched on my 35th birthday. Origin story, recipes, product updates, and the full-circle moments that come with building something from nothing. "The Full Circle Moment Five Years Later" goes back to where it started. Five years ago, I moved in with a 70-year-old stranger from Facebook into her trailer. That context makes the rest of the story make sense.

• How Boostcous Unlocked $11k in Donations (5% Really Adds Up) : Bar Bruhis on how Boostcous unlocked $11k in donations: customers choose from 22 causes and 5% of each order is donated. Small percentages add up.
• Boostcous: We Just Got Our First Office : Bar Bruhis on Boostcous getting its first office after seven years remote, and why in-person work moves faster than Slack, which often misses context.
• 6,000 Orders and Our First In-Person Sampling Event: What Boostcous Learned : Bar Bruhis on Boostcous crossing 6,000 orders and its first in-person sampling event: online you get 60 seconds to convert, in person just three.
• Boostcous Takes Its First Vacation : Bar Bruhis takes Boostcous on its first vacation, with a helicopter lift up a snowy mountain, and reflects on seeing an idea become a real product.
• How a Phone Call Turned a 1-Star Review Into a 5-Star Fan : Bar called a Boostcous customer who left a 1-star review, sent her two boxes of the new formula, and she updated to 5 stars. Pick up the phone.
• Our First $10K Day at Boostcous : Bar Bruhis hit Boostcous's first $10K day two years after starting in his kitchen. Over 600 people bought in a single weekend. A note on small wins.
• The Full Circle Moment Five Years Later : Five years after renting a trailer from an Aspen stranger, Bar got a text from that same neighbor about Boostcous on the Aspen Times cover page.
• Launching Boostcous on My 35th Birthday : Bar spent two years making couscous batches on nights and weekends while running KnoCommerce full-time. On his 35th birthday, he shipped the brand.
• Mediterranean Boostcous Kale Salad : A 15-minute Mediterranean kale salad using Boostcous for 20g protein and 11g fiber, plus garbanzo beans, bell pepper, onion, and sun-dried tomatoes.
• Boostcous: Shipping Soon! : Boostcous ships direct. 20g protein, gluten free, ready in 5 min. Over 600 buyers in one weekend, and a 1-star reviewer became a fan after one call.

DTC

My DTC (direct-to-consumer) posts cover career lessons, industry takes, and the people doing interesting work in e-commerce. I've been in this space since 2015, and I have opinions. "Why Careers Are Circular, Not Linear" started on a hotel napkin last week. I drew out the pattern I keep seeing in my own career and other people's, and it resonated.

• Why Careers Are Circular, Not Linear : Bar maps how KnoCommerce, his DTC podcast, Boostcous, and DTSki each feed the others. One connection with Chad from Gruns compounded across all four.
• Dylan's CRO Book Is Finally Here : Bar recommends Dylan's CRO book: $5B in online revenue, two e-commerce exits, audit checklists, landing page swipe files, and video training included.
• 10 Years in DTC: Lessons I Wish I Knew in 2015 : Bar Bruhis shares 10 hard-won lessons from a decade in DTC: consistency, speed, curiosity, and community for anyone building or considering the space.
• I Bought DTSki.com! : Bar bought DTSki.com and is expanding the annual DTC ski event in Aspen. He runs it to learn from great operators and because it is genuinely fun.
• The AppLovin Report Hedge Funds Wanted (Now Free) : Bar published the AppLovin report 20 hedge funds wanted, for free. Covers incremental sales, platform growth, click vs. survey data, and demographics.

General

Personal essays, health, founder reflections, and the stuff that doesn't fit into Boostcous, DTC, or KnoCommerce. The unfiltered version of what's on my mind. "The Year I Had Everything and Lost Myself: A Founder's Truth About Balance" starts with something people don't say enough: success and suffering aren't opposites. They can happen at the same time.

• The Year I Had Everything and Lost Myself: A Founder's Truth About Balance : In 2025, Bar bought a house, launched Boostcous, hit records at KnoCommerce, and broke his back. An honest look at what hustle culture actually costs.
• My Dad Retired : Bar reflects on his father's retirement after 38 years and the 1997 move from Israel to Buffalo that gave his family a shot at the American dream.
• 18 Days Offline: What I Built While Disconnected : After 18 days on a Grand Canyon river trip off social media, Bar returned with a KNO product update, a renovated house, and a new brand underway.
• Health Can't Be Bought: Why I Choose Outdoor Workouts : No amount of money buys the discipline to show up for your health. Bar's approach: take workouts outside, where exercise stops feeling like a chore.

KnoCommerce

Posts about KnoCommerce, the survey platform I'm building. Product launches, team stories, milestones, and what's happening behind the scenes. "Our New Feature Generated 20 Leads Before Launch" is about one update that brought in 20 qualified leads in a single week. Before we even launched it properly. "Introducing KNO's Survey Digest Email" is a feature I'm excited about. I am so stoked for people to start using this.

• KnoCommerce Partners with AppLovin's Axon Ads Manager : KnoCommerce partnered with AppLovin's Axon Ads Manager after survey data showed mobile game ads reaching 15% of attribution for some DTC brands.
• Why 8-Figure Brands Are Still Running 2014 Surveys in 2026 : Outdated post-purchase surveys cost brands key insight: which channels drive buyers, what messaging lands, and where to expand next.
• Our New Feature Generated 20 Leads Before Launch : KNO soft-launched a new app feature and pulled in 20+ qualified leads plus its first paying customer before any announcement. Details drop December 8.
• Introducing KNO's Survey Digest Email : KNO's Survey Digest Email puts key metrics, top surveys, and a flagged question in one daily send, so brands stop digging the dashboard for insights.
• Steven's Growth Story : Bar's post appreciating Steven Bell: helped KnoCommerce grow from 1,000 to 6,500 customers, built his own ecommerce brand, and transformed his health.
• KnoCommerce: Global Expansion and Major Milestones : KNO expanded globally with AG1, onboarded 200+ customers in one week to become a trending Shopify app, and launched Zapier for 7,000+ integrations.