I am launching a brand today for my 35th.
Protein couscous called Boostcous.
Two years ago, I made a promise to myself: launch my own brand by 35.
Today I kept that promise.
Launching Boostcous on My 35th Birthday
The Journey
What the last 2 years looked like:
- Started in my kitchen, making small batches on nights and weekends
- Ran Kno full-time while testing recipes every night
- Found a co-manufacturer to partner with on production
Two years of nights and weekends to get here.
And this experience has been humbling as hell.
Walking the Talk
I have spent 10 years advising DTC brands.
Now I finally get to walk the talk.
I am using Kno to track everything.
Customer attribution, persona building, creative angles.
Building in Public
And I am building this completely in public.
Real lessons on what works and what does not.
Kno is still my top priority, and we have got some exciting releases coming soon.
But now I get to build Boostcous alongside the DTC community.
Get Involved
If you want to grab a box: Boostcous.com
And if you are building something, drop it below. Let us do this together. Building in public paid off: the first $10K day at Boostcous came faster than we expected.
Here is to keeping promises.