We made our first hire. Kyle Seebohm just joined Boostcous as Head of Growth.
Kyle Seebohm Joins Boostcous as Head of Growth
Why We Hired for the Playbook
When we started looking for this role, one of our investors gave this advice: "Hire for the playbook."
Kyle helped scale Momofuku from its early chapters to today, close to 9 figures. That's why he's a perfect fit as we enter our next chapter.
We're aggressively scaling our DTC business. We've entered into over 200 retail doors, including Wegmans and Raley's, with goals to cross over 1k stores by early next year.
The Right Person Feels Right Immediately
But more importantly, from our first conversation, he felt like a natural fit.
- He's naturally curious
- Genuinely a good dude we can trust
- Is able to bring rigor to what was previously "all in my head"
Week One Started in the Mountains
For week 1, we flew Kyle and his wife out to Carbondale, CO to show them how we like to spend time away from the computer:
- Mountain biking
- Time with all our partners at a remote off-grid hut
- And ofc, eating Boostcous
First Employee Marks a New Chapter
This hire represents where Boostcous is headed. We went from 10,000 Shopify orders to retail shelves, and now we're building the team to take this further.
The playbook Kyle brings from scaling a food brand to 9 figures is exactly what we need for this next phase.
Welcome to the team Kyle, LFG!!!