We just crossed 6k orders at Boostcous, and yesterday was our first in-person sampling event. And boy was it humbling.
6,000 Orders and Our First In-Person Sampling Event: What Boostcous Learned
In-Person Lessons
It's so interesting to see what our customers resonate with in person vs online. Here's the thing:
- Online, you get 60 second ads to convert a user.
- In person, you get a 3 second glance at a package.
Learned so much, and we're going back to the drawing board with all the learnings.

Next Chapter
Stoked for this next chapter of Boostcous. Expect to see us in more retail stores in the back half of this year.
And thanks to Startup CPG and Leevers Locavore for hosting!
The Takeaway
6k orders down, one humbling sampling event in the books, and a notebook full of learnings about how customers respond in person vs online. A 60 second ad and a 3 second glance are two very different games.
We're taking everything we learned back to the drawing board. And we can't wait to show up on more retail shelves later this year.
Keep an eye out for Boostcous at a store near you.