Boostcous has new packaging, and I'm excited to share it with everyone!
Just a few week ago, I posted about how two random strangers thought our couscous boxes were an alternative milk.
And honestly, I can't blame them.
Boostcous: New Packaging Revealed
Original Packaging
Our original packaging was cute. It definitely worked for our DTC biz and sold over 150,000 boxes! The journey from launching Boostcous on my 35th birthday has been incredible, but the packaging didn't tell you what was actually inside the box.
Retail Focus
For the back half of this year, our entire focus is unlocking retail. This means we absolutely have to pass the crucial 3-second shelf test.
Key Changes
We've made a few key changes to help us achieve that.
Here's what's new:
- "Protein Couscous" is now up top so people know immediately what it is.
- 18g protein and 11g fiber are called out way bigger.
- We're now GFCO (gluten-free) certified, so we added that to the front of the pack.
- You'll find the actual product on the box. (Crazy concept, I know!)
Future Iterations
We'll continue to iterate and see how these updates change retail velocities.
We've updated our Boostcous packaging to clearly communicate what's inside, especially as we shift our focus towards retail.
The goal was to make it instantly recognizable, highlighting the protein and fiber content, and clearly showing the product itself. We've also proudly added our GFCO certification.
These strategic changes are all about ensuring our product stands out and effectively communicates its value on a crowded shelf. We believe these updates will help us connect with new customers and drive our retail growth.
So, what do you think about the new look?