We first started seeing mobile games come up on our post-purchase surveys two years ago. What started as a small blip quickly became impossible to ignore.
Growing Fast
We watched this channel take more and more share of wallet over time. For some brands, mobile game advertising climbed to 15% of their attribution. That kind of growth demanded our attention.
New Partnership
Today, we’re excited to announce a KnoCommerce partnership with Axon Ads Manager by AppLovin. This collaboration opens up new possibilities for brands looking to understand and optimize their mobile game advertising spend. If you want to dive deeper into AppLovin’s potential, check out The AppLovin Report Hedge Funds Wanted.
What’s Next
Mobile games have proven themselves as a legitimate acquisition channel. With post-purchase survey data showing consistent growth, brands now have a clear path to measure and scale their efforts in this space. As we continue building new features that generate real demand, partnerships like this one help us serve brands better.
The key takeaway: mobile game advertising is no longer a fringe channel. It’s taking real share of wallet, and now there’s a way to track and optimize it through post-purchase surveys.
This partnership between KnoCommerce and AppLovin’s Axon Ads Manager brings together attribution insights and advertising capabilities in a meaningful way.
Stay tuned for more updates on how this integration can help your brand.